Product Code: ICAL07_N101

Commercialization of Emerging Technologies: Proven Strategies for Success (Keynote Presentation - 40 Minute Presentation)
Thomas Cellucci, Cellucci Associates, Inc.; Dallas TX USA
Presented at ICALEO 2007

Harnessing the ability to cost-effectively and efficiently develop market-driven products and services is crucial for success in business today. A set of guiding principles and practical strategies to start and profitably grow a high-technology business based on an emerging technology, such as nanotechnology will be discussed. Ample references are supplied for the reader to delve deeply into the real-world application of these principles and strategies discussed.

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